Endora Health Privacy Policy

Effective Date: 3 November 2025

Contact Email: admin@endorahealth.co.uk

Company Information: Endora Health is a trading name of ANU Capital Limited, Company No. 16818531, registered at “ANU Capital Limited 60 Bridge Street, Kington, HR5 3DJ, United Kingdom”.

Introduction

This privacy policy gives you information about how Endora Health collects, uses, and protects your business and/or personal data when you use our website or interact with our services. This website is not intended for children, and we do not knowingly collect data from individuals under 18.

Please also see our Cookie Policy.

1. Important information and who we are

Controller:

ANU Capital Limited is the controller responsible for your personal data (referred to as “we”, “us” or “our” in this policy).

We are registered with the Information Commissioner’s Office (ICO) in the United Kingdom under registration number ZC016238.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy or want to exercise your data rights, please contact us at admin@endorahealth.co.uk.

2. The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, similar identifiers, date of birth, and gender
  • Contact Data includes billing address, delivery address, email address, phone number, and postal address
  • Health/Procedure Data (special category data) ****includes information about the medical or aesthetic procedure you are interested in, Treatment details, which Service(s) you contacted, whether you proceeded with Treatment, pricing/quotation(s) you were given, appointment details and outcomes
  • Technical Data includes IP address, browser type, device type, operating system, location, website usage data
  • Service Data includes service name, service website, service regulatory ratings, service reviews, service procedures, service procedure prices, service contact details (telephone number, email address and postal address), service branding assests e.g. logo, service manager/representative details (first name, last name, title, telephone number, email address and postal address).
  • Marketing Data including your preferences for receiving newsletters, journals, or marketing communications
  • Communication Data including any emails/messages you send to Endora Health

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals’ Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

For the sake of clarity in this section, the follow definitions are used, in accordance with the Terms and Conditions Policy (www.endorahealth.co.uk/terms-and-conditions):

  • Service: Any company, organisation, or individual listed on the Endora Health website, or submitting information for listing purposes, including those that:

    • Directly provide medical treatments or procedures (Direct Service); or
    • Facilitate the fulfilment of treatments or procedures, e.g., assisting with administration, bookings, or subcontracting, without providing medical treatments or procedures themselves (Facilitator Service).

    For the avoidance of doubt: Both types of Services are collectively referred to as “Private Healthcare Services” throughout the website, due to the nature of their work in serving people seeking/exploring private healthcare treatments and procedures.

  • Treatment / Procedure: Any medical, minor medical, or aesthetic intervention, including but not limited to:

    • Surgical procedures
    • Cosmetic procedures
    • Injectable treatments (e.g., Botox, dermal fillers, weight loss injections)
    • Prescribed or over-the-counter medications for therapeutic or aesthetic purposes (e.g., weight loss tablets, hormone therapies)
    • Any health-related intervention offered by a Service to Users seeking private healthcare

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

  1. You interactions with us: You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • Submit a procedure or provider enquiry
    • Submit a service listing request
    • Submit any of the website forms
    • Subscribe to newsletters or journals (with consent)
    • Provide feedback or contact us
  2. Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and we may use other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy (www.endorahealth.co.uk/cookie-policy) for further details.
  3. Third-party or publicly available sources:
    • Publicly available sources such as Companies House, Care Quality Commission, TrustPilot
    • Service providers (e.g., Stripe for payments, Google Analytics)
    • Services (as defined in Section 2)
    • Analytic providers such as Google, based outside the UK
    • Contact, Financial and Transaction Data is collected from providers of technical, payment and delivery services (e.g. Stripe, Stripe is based outside the UK)
    • Identity and Contact Data is collected from publicly available sources such as Companies House, Care Quality Commission,

4. How we use your personal data

Legal bases for processing

We rely on one or more of the following legal bases:

  • Performance of a request: To facilitate a service you have requested (e.g., connecting with a provider).
  • Performance of a contract with you: where we need to perform the contract we are about to enter into or have entered into with you.
  • Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to newsletters, journals, or marketing communications.
  • Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example, to prevent fraud, enable us to give you good customer service, improve services, and maintain website security. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
  • Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.

Where we process special category data (for example information about procedures or health), we rely on both your Explicit Consent and the condition under Article 9(2)(h) of UK GDPR where applicable (health-related processing by those with confidentiality obligations).

Purposes of processing

We have set out below, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

For the sake of clarity “Performance of Request” means we process your data because you have asked us to do something for you – e.g. provide availability, pricing, or to progress an enquiry.

Purpose: Facilitate bookings, quotations, customer service or provider connections

  • Type of Data:
    • Identity
    • Contact
    • Health/Procedure
    • Communication
  • Legal Basis: Consent, Consent (where health/procedure data is involved), Performance of Request, and/or Performance of Contract.

Purpose: Manage communications, queries or feedback

  • Type of Data:
    • Identity
    • Contact
    • Health/Procedure
    • Technical
    • Service
    • Marketing
    • Communication
  • Legal Basis: Consent, Consent (where health/procedure data is involved), Performance of Request, and/or Performance of Contract.

Purpose: Sending Newsletter or Journals

  • Type of Data:
    • Identity
    • Contact
    • Health/Procedure
    • Service
    • Marketing
    • Communication
  • Legal Basis: Consent, Consent (where health/procedure data is involved), Performance of Request, and/or Performance of Contract.

Purpose: Service Onboarding & Publishing Service Listing

  • Type of Data:
    • Identity
    • Contact
    • Service
    • Marketing
    • Communication
  • Legal Basis: Consent (where health/procedure data is involved), Performance of Request, and/or Performance of Contract.

Purpose: Website analytics, technical maintenance, and security

  • Type of Data:
    • Technical
  • Legal Basis: Legitimate interests

Direct Marketing:

On various forms on our website, when your personal data is collected, you will be asked to indicate your preference for receiving direct marketing communications from Endora Health via email, SMS, telephone and post.

We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.

  • You will only receive marketing communications if you have opted in.
  • You can opt out at any time by contacting admin@endorahealth.co.uk.
  • Service-related communications (e.g., enquiry responses) will continue regardless of marketing preferences.

Opting out of marketing

You can ask to stop sending you marketing communications at any time by emailing admin@endorahealth.co.uk

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.

Cookies For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy (www.endorahealth.co.uk/cookie-policy).

5. Disclosures of your personal data

We may share your data with:

  • Providers: Only to facilitate bookings; Endora Health is not responsible for their use of your data.
  • Third-party service providers who support website functionality, analytics, or communications, bound by GDPR-compliant contracts.
  • Acquirers or business partners in the event of a sale, transfer, or merger.

We do not allow third parties to use your data for their own purposes without your consent.

6. International transfers

Some of the service providers we use, such as Google Analytics, Google Drive, may process or store your personal data outside the United Kingdom.

Where this occurs, we ensure that your data is adequately protected in accordance with UK data protection law. This includes requiring that our service providers implement appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved for use in the UK.

By using our website or services, you acknowledge that your personal data may be transferred outside the UK under these safeguards.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

  • SSL encryption on all forms
  • Limited access to authorised personnel only
  • Staff bound by confidentiality obligations
  • Procedures in place to detect and report personal data breaches

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

You have a number of rights under data protection laws in relation to your personal data.

You have the right to:

  • Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
  • You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data’s accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us at admin@endorahealth.co.uk

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Contact details

If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us:

Email: admin@endorahealth.co.uk

11. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

12. Changes to this privacy policy

We review our Privacy Policy regularly. Last updated: 3 November 2025.

Please inform us if your personal details change to ensure we can keep our records up to date.

13. Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.